Jamnalalji Bajaj believed that to uplift a community, regular interventions are essential. He took up the initiative to empower the people of Wardha, Maharashtra, which also happens to be the Headquarter of Gandhiji’s freedom struggle activities for nearly 10 years. And, developmental initiatives are being carried out through The Bajaj Foundation. A crucial thing to point out here, which proves this natural inclination towards people empowerment, is the fact that these interventions are beyond CSR activities since the group doesn’t have any business operations in the district.
"We have been undertaking such philanthropic activities for over a decade which we have now channelized towards water harvesting, agriculture, non-conventional energy sources and women’s empowerment with the active participation of the local community. Additionally, we follow the bottom-up approach so that the underprivileged can define their needs and unique model of development."
Water Resources Development Programme was introduced in Wardha. Under this innovative rainwater harvesting intervention, rivers/streams have been revived by deepening/de-silting and widening of long river beds. Check dams, group irrigation wells, lift irrigation projects, bori bundhs, farm ponds, recharge pit, roof rainwater harvesting structures have been constructed while wells and bore wells have also been recharged through rainwater.
Confederation of Indian Industries CII has awarded: "National Award for Excellence in Water Management – Beyond the Fence 2010”
FICCI has also awarded: "National Water Awards 2012 for Excellence in Water Management and Conservation."